Lim Teng Hong, the founder and creative director of think foundry, began his career as an advertising Art Director before moving on to the world of graphic design where he was part of the design team that birthed Banyan Tree Phuket handling its corporate identity system and branding. Subsequently, he honed his copywriting skills in a slew of advertising agencies, writing emotive prose for clients ranging from Fast Moving Consumer Goods to cars and airlines. His keen sense of visual literacy and effective and emotive copy is a winning combination for all clients. Having been a Design Director and Head of Copy with regional design and corporate communications consultancies, Teng Hong is adept at managing and steering his creative studios to work hand in hand with a plethora of clients from diverse industries and backgrounds.​